Top Beauty & Cosmetics Websites in New Zealand

Key Insights on Top Beauty & Cosmetics Websites in New Zealand on June 2026

As of June 2026, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 1.76M monthly visits. Its audience skews mobile-first (25.2% desktop / 25.2% mobile), and traffic is down month over month -19.76% and up year over year 8.45%. hikoco.co.nz holds second with 315.84K visits and a mobile-leaning mix (27.97% desktop / 72.03% mobile), while perfumenz.co.nz ranks third with 295.46K visits.

Across the leaders, urbandecay.com is the most mobile-first (100% of visits), whereas ozhairandbeauty.com is the most desktop-reliant (100%). Momentum favors secondskin.nz in the latest month (16,081.72%), while ecostore.com shows the steepest pullback.

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 57 of the top 100 sites are direct-led, 29 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.