Top Beauty & Cosmetics Websites in New Zealand

Key Insights on Top Beauty & Cosmetics Websites in New Zealand on December 2025

As of December 2025, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 2.81M monthly visits. Its audience skews mobile-first (28.68% desktop / 28.68% mobile), and traffic is up month over month 0.89% and up year over year 65.13%. fragrantica.com holds second with 473.01K visits and a mobile-leaning mix (14.73% desktop / 85.27% mobile), while perfumenz.co.nz ranks third with 426.53K visits.

Across the leaders, lethalcosmetics.com is the most mobile-first (100% of visits), whereas beautybazaar.co.nz is the most desktop-reliant (100%). Momentum favors plouise.co.uk in the latest month (19,747.06%), while exquisiteskincare.co.nz shows the steepest pullback. On a yearly view, rephr.com posts the strongest expansion (80,572.22%), contrasted with qvc.com (-92.64%).

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 63 of the top 100 sites are direct-led, 32 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.