Top Travel & Tourism Websites in New Zealand

Key Insights on Top Travel & Tourism Websites in New Zealand on December 2025

As of December 2025, booking.com leads Travel & Tourism in New Zealand with 2.05M monthly visits. Its audience skews mobile-first (44.71% desktop / 44.71% mobile), and traffic is up month over month 6.94% and up year over year 5.41%. doc.govt.nz holds second with 1.63M visits and a mobile-leaning mix (17.45% desktop / 82.55% mobile), while jetstar.com ranks third with 1.11M visits.

Across the leaders, sipurderech.co.il is the most mobile-first (100% of visits), whereas rome2rio.com is the most desktop-reliant (57.29%). Momentum favors spiritoftasmania.com.au in the latest month (153,910.94%), while wanderlog.com shows the steepest pullback. On a yearly view, sipurderech.co.il posts the strongest expansion (7,720.59%), contrasted with rolexsydneyhobart.com (-61.64%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 87 of the top 100 sites are direct-led, 11 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.