Top Travel & Tourism Websites in Zambia

Key Insights on Top Travel & Tourism Websites in Zambia on December 2025

As of December 2025, booking.com leads Travel & Tourism in Zambia with 13.54K monthly visits. Its audience skews desktop-first (97.19% desktop / 97.19% mobile), and traffic is down month over month -3.77% and up year over year 52.03%. zambiaimmigration.gov.zm holds second with 11.54K visits and a desktop-leaning mix (99.32% desktop / 0.68% mobile), while skyscanner.net ranks third with 6.07K visits.

Across the leaders, travelandtourworld.com is the most mobile-first (50.12% of visits), whereas resrequest.com is the most desktop-reliant (100%). Momentum favors asaptickets.com in the latest month (1,070.41%), while flysafair.co.za shows the steepest pullback. On a yearly view, travelport.com posts the strongest expansion (11,712.77%), contrasted with airbnb.nl (-76.73%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 58 of the top 100 sites are direct-led, 24 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.