Top Travel & Tourism Websites in Botswana

Key Insights on Top Travel & Tourism Websites in Botswana on December 2025

As of December 2025, booking.com leads Travel & Tourism in Botswana with 19.98K monthly visits. Its audience skews desktop-first (97.23% desktop / 97.23% mobile), and traffic is up month over month 18.26% and up year over year 110.46%. airbnb.com holds second with 5.63K visits and a desktop-leaning mix (100% desktop / 0% mobile), while ethiopianairlines.com ranks third with 4.61K visits.

Across the leaders, nationalcar.com is the most mobile-first (100% of visits), whereas airbnb.com is the most desktop-reliant (100%). Momentum favors skyscanner.de in the latest month (1,802.9%), while bitc.co.bw shows the steepest pullback. On a yearly view, checkmybus.com posts the strongest expansion (3,203.75%), contrasted with thekingdomresort.co.za (-67.48%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 53 of the top 100 sites are direct-led, 23 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.