Top Travel & Tourism Websites in Bulgaria

Key Insights on Top Travel & Tourism Websites in Bulgaria on December 2025

As of December 2025, booking.com leads Travel & Tourism in Bulgaria with 2.06M monthly visits. Its audience skews mobile-first (29.33% desktop / 29.33% mobile), and traffic is up month over month 0.3% and down year over year -21.57%. grabo.bg holds second with 1.78M visits and a mobile-leaning mix (11.98% desktop / 88.02% mobile), while bdz.bg ranks third with 1.64M visits.

Across the leaders, donauraum.at is the most mobile-first (100% of visits), whereas lufthansa.com is the most desktop-reliant (62.68%). Momentum favors spanishsabores.com in the latest month (52,148.08%), while grupovo.bg shows the steepest pullback. On a yearly view, edinburghleisure.co.uk posts the strongest expansion (10,177,300%), contrasted with bahn.de (-53.66%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 70 of the top 100 sites are direct-led, 30 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.