Top Travel & Tourism Websites in Israel

Name: Top websites in Israel (Travel & Tourism)
Creator: Semrush
License: https://semu.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Israel, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.58M

49.15%2.25M

50.85%2.33M

↑9.49%

↑5.94%

Direct

elal.com

2.68M

40.52%1.09M

59.48%1.6M

↓8.6%

↓5.53%

Direct

skyscanner.co.il

1.88M

41.76%783.35K

58.24%1.09M

↓15.14%

↓7.62%

Direct

airbnb.com

945.39K

46.52%439.82K

53.48%505.57K

↓2.34%

↓11.32%

Direct

secretflights.co.il

920.68K

10.02%92.28K

89.98%828.4K

↓6.71%

↑2.17%

Direct

issta.co.il

817.39K

22.38%182.91K

77.62%634.49K

↑26.47%

↓8.09%

Direct

arkia.co.il

790.75K

37.59%297.25K

62.41%493.5K

↓19.45%

↑8.18%

Direct

lametayel.co.il

779.29K

30.47%237.45K

69.53%541.84K

↑16.95%

↓20.82%

Search

israir.co.il

755.58K

33.83%255.6K

66.17%499.98K

↓3.09%

↓9.62%

Direct

isrotel.co.il

649.77K

23.93%155.46K

76.07%494.31K

↓15.79%

↑29.94%

Direct

flightradar24.com

616.2K

31.41%193.54K

68.59%422.66K

↑2.24%

↑49.74%

Direct

wizzair.com

591.33K

52.56%310.83K

47.44%280.5K

↓1.63%

↑4.49%

Direct

skyscanner.net

540.66K

13.33%72.07K

86.67%468.6K

↑8.93%

↓10%

Direct

ias.co.il

538.37K

0.68%3.66K

99.32%534.72K

↓1.6%

↑166.38%

Direct

simplebooking.it

538.3K

24.94%134.23K

75.06%404.07K

↓13.66%

↑29.09%

Direct

tripadvisor.co.il

495.43K

33.11%164.04K

66.89%331.39K

↑6.89%

↓23.9%

Search

passportnews.co.il

486.61K

9.67%47.05K

90.33%439.55K

↑22.61%

↑16.2%

Direct

tripadvisor.com

476.78K

37.86%180.49K

62.14%296.29K

↑0.82%

↓7.04%

Search

passportcard.co.il

405.64K

28.82%116.91K

71.18%288.73K

↑17.64%

↑23.08%

Direct

getyourguide.com

399.84K

38.74%154.91K

61.26%244.93K

↓2.26%

↑33.38%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Travel & Tourism Websites in Israel on June 2026

As of June 2026, booking.com leads Travel & Tourism in Israel with 4.58M monthly visits. Its audience skews mobile-first (49.15% desktop / 49.15% mobile), and traffic is up month over month 9.49% and up year over year 5.94%. elal.com holds second with 2.68M visits and a mobile-leaning mix (40.52% desktop / 59.48% mobile), while skyscanner.co.il ranks third with 1.88M visits.

Across the leaders, ias.co.il is the most mobile-first (99.32% of visits), whereas sabre.com is the most desktop-reliant (97.18%). Momentum favors ananas.holiday in the latest month (376.53%), while weather2day.co.il shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Israel