Top Travel & Tourism Websites in Estonia

Key Insights on Top Travel & Tourism Websites in Estonia on December 2025

As of December 2025, booking.com leads Travel & Tourism in Estonia with 397.67K monthly visits. Its audience skews desktop-first (90.56% desktop / 90.56% mobile), and traffic is down month over month -7.64% and down year over year -4.46%. trip.ee holds second with 154.84K visits and a mobile-leaning mix (44.72% desktop / 55.28% mobile), while skyscanner.net ranks third with 83.58K visits.

Across the leaders, tallinn-airport.ee is the most mobile-first (100% of visits), whereas tuusik.ee is the most desktop-reliant (100%). Momentum favors workaway.info in the latest month (504.5%), while hetked.ee shows the steepest pullback. On a yearly view, hurtigruten.com posts the strongest expansion (969.62%), contrasted with tallinn-airport.ee (-60.34%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 60 of the top 100 sites are direct-led, 31 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.