Top Travel & Tourism Websites in Pakistan

Key Insights on Top Travel & Tourism Websites in Pakistan on December 2025

As of December 2025, booking.com leads Travel & Tourism in Pakistan with 1.44M monthly visits. Its audience skews mobile-first (23.69% desktop / 23.69% mobile), and traffic is up month over month 10.53% and up year over year 3.85%. airblue.com holds second with 668.93K visits and a mobile-leaning mix (43.8% desktop / 56.2% mobile), while sastaticket.pk ranks third with 620.96K visits.

Across the leaders, essendonapartments.net.au is the most mobile-first (100% of visits), whereas sabre.com is the most desktop-reliant (100%). Momentum favors dsb.dk in the latest month (117,987.5%), while qatarvisacenter.com shows the steepest pullback. On a yearly view, hagroup.com posts the strongest expansion (101,720.39%), contrasted with wizzair.com (-51.77%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 85 of the top 100 sites are direct-led, 13 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.