Top Travel & Tourism Websites in Brazil

Key Insights on Top Travel & Tourism Websites in Brazil on December 2025

As of December 2025, booking.com leads Travel & Tourism in Brazil with 18.37M monthly visits. Its audience skews mobile-first (39.42% desktop / 39.42% mobile), and traffic is up month over month 2.16% and down year over year -3.94%. airbnb.com.br holds second with 11.85M visits and a mobile-leaning mix (35.51% desktop / 64.49% mobile), while latamairlines.com ranks third with 10.03M visits.

Across the leaders, visitparkcity.com is the most mobile-first (99.99% of visits), whereas aa.com is the most desktop-reliant (54.23%). Momentum favors icmbio.gov.br in the latest month (939.33%), while lacadordeofertas.com.br shows the steepest pullback. On a yearly view, kkday.com posts the strongest expansion (13,192.76%), contrasted with zupper.com.br (-52.41%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 91 of the top 100 sites are direct-led, 6 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.