Top Travel & Tourism Websites in Indonesia

Name: Top websites in Indonesia (Travel & Tourism)
Creator: Semrush
License: https://semu.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Indonesia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

traveloka.com

12.74M

23.31%2.97M

76.69%9.77M

↓22.57%

↑16.55%

Direct

trip.com

8.12M

17.03%1.38M

82.97%6.74M

↓17.66%

↑144.63%

Direct

agoda.com

7.21M

12.94%933.47K

87.06%6.28M

↓19.83%

↑59.44%

Direct

tiket.com

3.63M

25.23%914.81K

74.77%2.71M

↓32.54%

↓36.92%

Direct

klook.com

3.54M

5.51%194.9K

94.49%3.34M

↓32.64%

↑266.1%

Direct

booking.com

2.63M

29.42%774.94K

70.58%1.86M

↓19.79%

↑2.74%

Direct

hotelmurah.com

1.2M

1.97%23.61K

98.03%1.17M

↑5.74%

↓27.49%

Direct

mongabay.com

1.16M

1.37%15.92K

98.63%1.15M

↑15.76%

↑1,568.43%

Direct

airasia.com

1.15M

12.69%146.4K

87.31%1.01M

↓46.27%

↑3.35%

Direct

utopiautila.com

701.44K

10.65%74.73K

89.35%626.71K

↑6,855.24%

↑613,280.2%

Search

flightradar24.com

653.3K

44%287.44K

56%365.86K

↓13.33%

↓14.96%

Direct

himpuh.or.id

651.96K

2.38%15.55K

97.62%636.41K

↓1.88%

↑453.25%

Direct

time.is

613.68K

42.8%262.63K

57.2%351.05K

↓25.24%

↓29.59%

Direct

tripadvisor.co.id

588.15K

26.8%157.65K

73.2%430.51K

↓21.9%

↓52.09%

Search

lionair.co.id

425.58K

44.01%187.31K

55.99%238.27K

↓13.29%

↓33.78%

Direct

skyscanner.co.id

408.25K

42.87%175.03K

57.13%233.22K

↓28.82%

↓14.85%

Direct

tripadvisor.com

375.22K

46.96%176.2K

53.04%199.02K

↓24.86%

↓45.31%

Search

airbnb.com

373.39K

52.85%197.34K

47.15%176.05K

↓22.76%

↓7.93%

Direct

airbnb.co.id

367.92K

31.48%115.81K

68.52%252.11K

↑71.48%

↓20.85%

Direct

reddoorz.com

367.76K

61.04%224.49K

38.96%143.26K

↓15.94%

↓5.98%

Direct

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Key Insights on Top Travel & Tourism Websites in Indonesia on February 2026

As of February 2026, traveloka.com leads Travel & Tourism in Indonesia with 12.74M monthly visits. Its audience skews mobile-first (23.31% desktop / 23.31% mobile), and traffic is down month over month -22.57% and up year over year 16.55%. trip.com holds second with 8.12M visits and a mobile-leaning mix (17.03% desktop / 82.97% mobile), while agoda.com ranks third with 7.21M visits.

Across the leaders, aurorareykjavik.is is the most mobile-first (100% of visits), whereas amadeus.com is the most desktop-reliant (100%). Momentum favors samaraliveaboard.com in the latest month (12,756.31%), while pinterpoin.com shows the steepest pullback.

Acquisition patterns also differ: traveloka.com is driven primarily by search, traveloka.com by direct, and traveloka.com by referral; overall, 77 of the top 100 sites are direct-led, 22 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Indonesia