Top Beauty & Cosmetics Websites in Indonesia

Key Insights on Top Beauty & Cosmetics Websites in Indonesia on December 2025

As of December 2025, fragrantica.com leads Beauty & Cosmetics in Indonesia with 1.15M monthly visits. Its audience skews mobile-first (10.61% desktop / 10.61% mobile), and traffic is up month over month 15.73% and up year over year 64.99%. femaledaily.com holds second with 499.12K visits and a mobile-leaning mix (16.2% desktop / 83.8% mobile), while axe.com ranks third with 426.93K visits.

Across the leaders, reviewmentor.com is the most mobile-first (100% of visits), whereas smesco.go.id is the most desktop-reliant (100%). Momentum favors kerastase.co.uk in the latest month (27,060.53%), while asnippetoflife.com shows the steepest pullback. On a yearly view, swissarabian.com posts the strongest expansion (7,411.18%), contrasted with curology.com (-78.9%).

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 53 of the top 100 sites are direct-led, 42 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.