Top Beauty & Cosmetics Websites in Germany

Key Insights on Top Beauty & Cosmetics Websites in Germany on December 2025

As of December 2025, douglas.de leads Beauty & Cosmetics in Germany with 7.1M monthly visits. Its audience skews mobile-first (26.88% desktop / 26.88% mobile), and traffic is down month over month -14.58% and up year over year 0.15%. flaconi.de holds second with 4.99M visits and a mobile-leaning mix (23.14% desktop / 76.86% mobile), while parfumo.de ranks third with 3.77M visits.

Across the leaders, houseoflashes.com is the most mobile-first (100% of visits), whereas ybpn.de is the most desktop-reliant (81.66%). Momentum favors lvnea.com in the latest month (42,100.66%), while maccosmetics.de shows the steepest pullback. On a yearly view, lvnea.com posts the strongest expansion (18,966.87%), contrasted with parfimo.de (-60.02%).

Acquisition patterns also differ: douglas.de is driven primarily by search, douglas.de by direct, and douglas.de by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.