Top Beauty & Cosmetics Websites in the World

Key Insights on Top Beauty & Cosmetics Websites in the World on December 2025

As of December 2025, sephora.com leads Beauty & Cosmetics in the World with 56.84M monthly visits. Its audience skews mobile-first (29.15% desktop / 29.15% mobile), and traffic is down month over month -9.15% and up year over year 32.08%. ulta.com holds second with 54.54M visits and a mobile-leaning mix (20.21% desktop / 79.79% mobile), while boots.com ranks third with 44.77M visits.

Across the leaders, bebeautiful.in is the most mobile-first (99.41% of visits), whereas oliveyoung.com is the most desktop-reliant (43.83%). Momentum favors pretty-frank.com in the latest month (84.34%), while bebeautiful.in shows the steepest pullback. On a yearly view, pretty-frank.com posts the strongest expansion (9,906.41%), contrasted with sopost.com (-34.33%).

Acquisition patterns also differ: sephora.com is driven primarily by search, sephora.com by direct, and sephora.com by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.