Top Retail Websites in the World

Key Insights on Top Retail Websites in the World on December 2025

As of December 2025, aliexpress.com leads Retail in the World with 676.18M monthly visits. Its audience skews mobile-first (41.47% desktop / 41.47% mobile), and traffic is down month over month -14.53% and down year over year -6.88%. walmart.com holds second with 648.3M visits and a mobile-leaning mix (29.19% desktop / 70.81% mobile), while ebay.com ranks third with 551.52M visits.

Across the leaders, amzn.to is the most mobile-first (94.64% of visits), whereas karmanow.com is the most desktop-reliant (85.93%). Momentum favors starbucks.com in the latest month (73.9%), while idealo.de shows the steepest pullback. On a yearly view, karmanow.com posts the strongest expansion (128.97%), contrasted with amazon.in (-40.41%).

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 97 of the top 100 sites are direct-led, 2 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.