Top Retail Websites in Poland

Key Insights on Top Retail Websites in Poland on December 2025

As of December 2025, allegro.pl leads Retail in Poland with 155.18M monthly visits. Its audience skews mobile-first (39.64% desktop / 39.64% mobile), and traffic is down month over month -10.9% and down year over year -12.05%. olx.pl holds second with 75.49M visits and a mobile-leaning mix (36.88% desktop / 63.12% mobile), while mediaexpert.pl ranks third with 64.37M visits.

Across the leaders, ixbt.com is the most mobile-first (99.29% of visits), whereas letyshops.com is the most desktop-reliant (85.01%). Momentum favors kuchnialidla.pl in the latest month (82.36%), while deccoria.pl shows the steepest pullback. On a yearly view, lamoda.pl posts the strongest expansion (117.09%), contrasted with pysznosci.pl (-61.32%).

Acquisition patterns also differ: allegro.pl is driven primarily by search, allegro.pl by direct, and allegro.pl by referral; overall, 89 of the top 100 sites are direct-led, 10 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.