Top Retail Websites in Switzerland

Key Insights on Top Retail Websites in Switzerland on December 2025

As of December 2025, galaxus.ch leads Retail in Switzerland with 13.43M monthly visits. Its audience skews mobile-first (45.49% desktop / 45.49% mobile), and traffic is down month over month -4.48% and up year over year 3.46%. amazon.de holds second with 7.25M visits and a mobile-leaning mix (48.82% desktop / 51.18% mobile), while digitec.ch ranks third with 6.86M visits.

Across the leaders, einfachbacken.de is the most mobile-first (96.66% of visits), whereas daydeal.ch is the most desktop-reliant (72.93%). Momentum favors spruengli.ch in the latest month (798.54%), while zara.com shows the steepest pullback. On a yearly view, kmail-lists.com posts the strongest expansion (65.59%), contrasted with weltbild.ch (-60.28%).

Acquisition patterns also differ: galaxus.ch is driven primarily by search, galaxus.ch by direct, and galaxus.ch by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.