Top Retail Websites in Singapore

Key Insights on Top Retail Websites in Singapore on December 2025

As of December 2025, shopee.sg leads Retail in Singapore with 9.28M monthly visits. Its audience skews desktop-first (61.76% desktop / 61.76% mobile), and traffic is down month over month -7.7% and down year over year -30.83%. lazada.sg holds second with 5.26M visits and a mobile-leaning mix (45.01% desktop / 54.99% mobile), while amazon.sg ranks third with 4.19M visits.

Across the leaders, ducatiforum.co.uk is the most mobile-first (100% of visits), whereas shopback.sg is the most desktop-reliant (98.52%). Momentum favors freejupiter.com in the latest month (117,206.2%), while invol.co shows the steepest pullback. On a yearly view, nonograms.org posts the strongest expansion (29,965.93%), contrasted with shp.ee (-64.57%).

Acquisition patterns also differ: shopee.sg is driven primarily by search, shopee.sg by direct, and shopee.sg by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.