Top Retail Websites in Kazakhstan

Key Insights on Top Retail Websites in Kazakhstan on December 2025

As of December 2025, kaspi.kz leads Retail in Kazakhstan with 2.58M monthly visits. Its audience skews desktop-first (88.04% desktop / 88.04% mobile), and traffic is up month over month 3.72% and down year over year -19.19%. olx.kz holds second with 1.41M visits and a desktop-leaning mix (76.29% desktop / 23.71% mobile), while wildberries.ru ranks third with 1.19M visits.

Across the leaders, acuvue.com is the most mobile-first (95.56% of visits), whereas vseigru.net is the most desktop-reliant (100%). Momentum favors magnit.ru in the latest month (153.74%), while mobile-review.com shows the steepest pullback. On a yearly view, acuvue.com posts the strongest expansion (1,791.95%), contrasted with edimdoma.ru (-76.54%).

Acquisition patterns also differ: kaspi.kz is driven primarily by search, kaspi.kz by direct, and kaspi.kz by referral; overall, 66 of the top 100 sites are direct-led, 32 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.