Top Retail Websites in the United Arab Emirates

Key Insights on Top Retail Websites in the United Arab Emirates on December 2025

As of December 2025, amazon.ae leads Retail in the United Arab Emirates with 13.76M monthly visits. Its audience skews mobile-first (43.42% desktop / 43.42% mobile), and traffic is down month over month -12.44% and up year over year 5.57%. noon.com holds second with 4.86M visits and a mobile-leaning mix (38.79% desktop / 61.21% mobile), while trendyol.com ranks third with 3.71M visits.

Across the leaders, ebookhunter.net is the most mobile-first (99.28% of visits), whereas hp.com is the most desktop-reliant (56.85%). Momentum favors overdrive.com in the latest month (718.81%), while adidas.ae shows the steepest pullback. On a yearly view, ksecret.com posts the strongest expansion (1,510.88%), contrasted with opensooq.com (-47.38%).

Acquisition patterns also differ: amazon.ae is driven primarily by search, amazon.ae by direct, and amazon.ae by referral; overall, 95 of the top 100 sites are direct-led, 4 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.