Top Retail Websites in Rwanda

Key Insights on Top Retail Websites in Rwanda on December 2025

As of December 2025, aliexpress.com leads Retail in Rwanda with 85.01K monthly visits. Its audience skews desktop-first (99.71% desktop / 99.71% mobile), and traffic is up month over month 25.08% and up year over year 43.66%. ebay.com holds second with 14.6K visits and a desktop-leaning mix (99.39% desktop / 0.61% mobile), while xbox.com ranks third with 10.8K visits.

Across the leaders, trendyol.com is the most mobile-first (51.81% of visits), whereas amazon.ae is the most desktop-reliant (100%). Momentum favors bestbuy.ca in the latest month (2,611.76%), while swappa.com shows the steepest pullback. On a yearly view, chanel.com posts the strongest expansion (181,600%), contrasted with jiji.ug (-94.66%).

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 58 of the top 100 sites are direct-led, 31 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.