Semrush for AI visibility
Get recommended by Google AI and LLMs like ChatGPT
AI search needs a guide you can trust. Semrush brings industry-leading data into the AI era to show you the full picture of brand visibility.
Measure, understand, and act on your AI visibility
Are we actually ranking inside of an LLM? The AI visibility score that's provided by Semrush is a piece of how we're reporting that.
Jordan Brannon
President, Coalition Technologies
The brands winning AI search aren't guessing. They're tracking.
Brand sentiment and narrative intelligence
See your brand's Share of Voice, the sentiment behind every citation, and the specific narratives AI platforms reinforce about you. Available in 68,000+ location-language combinations. Refreshed weekly.
Daily prompt tracking for the topics that matter most
Watch your chosen prompts in ChatGPT, Google AI Mode, and Gemini every day. See when your visibility changes, which competitors appear alongside you, and whether new content is being cited.
AI bot accessibility audit
Don’t block AI bots by accident. AI Search Site Audit checks accessibility for every major AI bot crawler and tells you exactly what to fix to help your content get cited.
Competitive prompt gap analysis
Competitor Research shows how AI platforms position your competitors vs. your brand. Spot the prompts where they get cited and you don't.
Daily, weekly, and monthly data refreshes
White-label reporting
Ready-to-present competitor benchmarks
Automated email reports
Every tool you need for AI visibility
Don't just take our word for it
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Marketers all over the world trust Semrush
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Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
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Awarded best SEO software suite 21 times
How brands grow their AI visibility with Semrush
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FAQ
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews. Enterprise AIO adds additional depth and coverage for multi-market programs.
AI search tracks brand mentions and citations in conversational responses — not just page rankings. You might rank #1 on Google but be absent from ChatGPT answers. Semrush covers both, in the same platform.
AI Visibility Score is Semrush's proprietary metric that measures how often your brand appears in AI answers, automatically benchmarked against your competitor median. It updates daily and covers worldwide and regional breakdowns.
Yes. AI Search Optimizer analyzes your existing content and gives prioritized recommendations for both Google and LLM visibility. It connects to your AI Visibility data, Site Audit results, and Position Tracking in one editor.
It depends on your plan — 25 prompts on the AI Visibility Toolkit, 50 on Semrush One Starter, up to 200 on Advanced. Enterprise AIO scales prompt tracking to your specific needs, with product line tracking and custom configurations to fit global teams managing multiple products.
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