Top Beauty & Cosmetics Websites in Switzerland

Key Insights on Top Beauty & Cosmetics Websites in Switzerland on December 2025

As of December 2025, douglas.ch leads Beauty & Cosmetics in Switzerland with 803.95K monthly visits. Its audience skews mobile-first (14.78% desktop / 14.78% mobile), and traffic is up month over month 73.22% and up year over year 22.18%. notino.ch holds second with 371.96K visits and a mobile-leaning mix (37.2% desktop / 62.8% mobile), while easycosmetic.ch ranks third with 258.18K visits.

Across the leaders, gynofit.com is the most mobile-first (100% of visits), whereas thechicadvocate.com is the most desktop-reliant (100%). Momentum favors gynofit.com in the latest month (45,024.1%), while danielsandler.com shows the steepest pullback. On a yearly view, cosmetio.de posts the strongest expansion (9,824.72%), contrasted with 1000parfums.ch (-60.33%).

Acquisition patterns also differ: douglas.ch is driven primarily by search, douglas.ch by direct, and douglas.ch by referral; overall, 76 of the top 100 sites are direct-led, 15 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.