Top Beauty & Cosmetics Websites in Nigeria

Key Insights on Top Beauty & Cosmetics Websites in Nigeria on December 2025

As of December 2025, perfectcorp.com leads Beauty & Cosmetics in Nigeria with 178.12K monthly visits. Its audience skews mobile-first (1.3% desktop / 1.3% mobile), and traffic is up month over month 333.6% and up year over year 109.44%. bebeautiful.in holds second with 148.51K visits and a mobile-leaning mix (0.01% desktop / 99.99% mobile), while curology.com ranks third with 89.85K visits.

Across the leaders, curology.com is the most mobile-first (100% of visits), whereas earthrhythm.com is the most desktop-reliant (100%). Momentum favors sweetcare.com in the latest month (13,532.43%), while nivea.com.ng shows the steepest pullback. On a yearly view, olay.ca posts the strongest expansion (22,344.93%), contrasted with axe.com (-91.34%).

Acquisition patterns also differ: perfectcorp.com is driven primarily by search, perfectcorp.com by direct, and perfectcorp.com by referral; overall, 67 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.