Top Beauty & Cosmetics Websites in India

Key Insights on Top Beauty & Cosmetics Websites in India on December 2025

As of December 2025, nykaa.com leads Beauty & Cosmetics in India with 10.03M monthly visits. Its audience skews mobile-first (11.75% desktop / 11.75% mobile), and traffic is down month over month -31.68% and up year over year 15.68%. discoverpilgrim.com holds second with 4.5M visits and a mobile-leaning mix (2.97% desktop / 97.03% mobile), while bombayshavingcompany.com ranks third with 3.18M visits.

Across the leaders, reviewmentor.com is the most mobile-first (99.91% of visits), whereas sephora.com is the most desktop-reliant (48.67%). Momentum favors shahnaz.in in the latest month (560.94%), while buywow.in shows the steepest pullback. On a yearly view, marathidjs.in posts the strongest expansion (11,375.16%), contrasted with maccaron.in (-63.69%).

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.