Top Apparel & Fashion Websites in India

Key Insights on Top Apparel & Fashion Websites in India on December 2025

As of December 2025, myntra.com leads Apparel & Fashion in India with 51.82M monthly visits. Its audience skews mobile-first (23.62% desktop / 23.62% mobile), and traffic is up month over month 1.9% and down year over year -32.74%. meesho.com holds second with 33.91M visits and a mobile-leaning mix (39.44% desktop / 60.56% mobile), while ajio.com ranks third with 25.67M visits.

Across the leaders, fitflop.com is the most mobile-first (99.16% of visits), whereas meesho.com is the most desktop-reliant (39.44%). Momentum favors fitflop.com in the latest month (2,439,791.5%), while manyavar.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (210,030.67%), contrasted with getketch.com (-68.39%).

Acquisition patterns also differ: myntra.com is driven primarily by search, myntra.com by direct, and myntra.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.