Top Apparel & Fashion Websites in Italy

Key Insights on Top Apparel & Fashion Websites in Italy on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Italy with 27.21M monthly visits. Its audience skews mobile-first (5.73% desktop / 5.73% mobile), and traffic is down month over month -18.98% and up year over year 59.17%. previterapelletteria.it holds second with 17.8M visits and a mobile-leaning mix (9.53% desktop / 90.47% mobile), while vinted.it ranks third with 12.23M visits.

Across the leaders, adariapiacemangiare.it is the most mobile-first (99.96% of visits), whereas karmanow.com is the most desktop-reliant (91.63%). Momentum favors adariapiacemangiare.it in the latest month (12,367.01%), while mango.com shows the steepest pullback. On a yearly view, previterapelletteria.it posts the strongest expansion (1,328,877%), contrasted with zuiki.it (-32.19%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 96 of the top 100 sites are direct-led, 2 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.