Top Apparel & Fashion Websites in the World

Key Insights on Top Apparel & Fashion Websites in the World on December 2025

As of December 2025, shein.com leads Apparel & Fashion in the World with 336.93M monthly visits. Its audience skews mobile-first (13.73% desktop / 13.73% mobile), and traffic is down month over month -11.32% and up year over year 46.45%. threads.com holds second with 210.05M visits and a mobile-leaning mix (42.86% desktop / 57.14% mobile), while mercari.com ranks third with 107.72M visits.

Across the leaders, torrid.com is the most mobile-first (91.01% of visits), whereas karmanow.com is the most desktop-reliant (85.93%). Momentum favors previterapelletteria.it in the latest month (240.44%), while aloyoga.com shows the steepest pullback. On a yearly view, previterapelletteria.it posts the strongest expansion (1,377,122%), contrasted with myntra.com (-30.32%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.