Top Apparel & Fashion Websites in Finland

Key Insights on Top Apparel & Fashion Websites in Finland on December 2025

As of December 2025, zalando.fi leads Apparel & Fashion in Finland with 2.03M monthly visits. Its audience skews mobile-first (35.13% desktop / 35.13% mobile), and traffic is down month over month -18.95% and up year over year 1.83%. stockmann.com holds second with 894.06K visits and a mobile-leaning mix (27.45% desktop / 72.55% mobile), while hm.com ranks third with 856.61K visits.

Across the leaders, hattukauppa24.fi is the most mobile-first (100% of visits), whereas only.com is the most desktop-reliant (100%). Momentum favors pikebrothers.com in the latest month (76,112.5%), while cellbes.fi shows the steepest pullback. On a yearly view, ufcstore.eu posts the strongest expansion (458,214.28%), contrasted with filippa-k.com (-71.92%).

Acquisition patterns also differ: zalando.fi is driven primarily by search, zalando.fi by direct, and zalando.fi by referral; overall, 84 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.