Top Mass Media Websites in Finland

Key Insights on Top Mass Media Websites in Finland on January 2026

As of January 2026, google.com leads Mass Media in Finland with 299.1M monthly visits. Its audience skews mobile-first (31.88% desktop / 31.88% mobile), and traffic is down month over month -10.22% and down year over year -2.38%. youtube.com holds second with 160.32M visits and a mobile-leaning mix (32.57% desktop / 67.43% mobile), while yle.fi ranks third with 49.29M visits.

Across the leaders, weather.com is the most mobile-first (99.45% of visits), whereas faceit.com is the most desktop-reliant (98.63%). Momentum favors suomif1.com in the latest month (8,541.46%), while telkku.com shows the steepest pullback. On a yearly view, foreca.com posts the strongest expansion (156.97%), contrasted with twitter.com (-71.8%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 93 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.