Top Mass Media Websites in New Zealand

Key Insights on Top Mass Media Websites in New Zealand on January 2026

As of January 2026, google.com leads Mass Media in New Zealand with 396.74M monthly visits. Its audience skews mobile-first (26.83% desktop / 26.83% mobile), and traffic is down month over month -0.18% and up year over year 6.1%. youtube.com holds second with 170.79M visits and a mobile-leaning mix (31.83% desktop / 68.17% mobile), while facebook.com ranks third with 44.49M visits.

Across the leaders, earth.com is the most mobile-first (99.77% of visits), whereas msn.com is the most desktop-reliant (91.32%). Momentum favors news18.com in the latest month (1,938.45%), while earth.com shows the steepest pullback. On a yearly view, ecoportal.net posts the strongest expansion (2,687.61%), contrasted with twitter.com (-71.14%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.