Top Hospitality Websites in New Zealand

Key Insights on Top Hospitality Websites in New Zealand on December 2025

As of December 2025, booking.com leads Hospitality in New Zealand with 2.05M monthly visits. Its audience skews mobile-first (44.71% desktop / 44.71% mobile), and traffic is up month over month 6.94% and up year over year 5.41%. golf.co.nz holds second with 787.68K visits and a mobile-leaning mix (15.51% desktop / 84.49% mobile), while agoda.com ranks third with 437.91K visits.

Across the leaders, aucklandwaterfront.co.nz is the most mobile-first (100% of visits), whereas book-directonline.com is the most desktop-reliant (73.58%). Momentum favors kdirectory.nz in the latest month (46,755.81%), while southernhospitality.co.nz shows the steepest pullback. On a yearly view, the100club.co.uk posts the strongest expansion (845,500%), contrasted with cuisine.co.nz (-57.89%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 78 of the top 100 sites are direct-led, 15 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.