Top Hospitality Websites in Serbia

Key Insights on Top Hospitality Websites in Serbia on January 2026

As of January 2026, booking.com leads Hospitality in Serbia with 2.52M monthly visits. Its audience skews mobile-first (23.45% desktop / 23.45% mobile), and traffic is up month over month 16.9% and up year over year 2.79%. travelland.rs holds second with 443.04K visits and a mobile-leaning mix (16.23% desktop / 83.77% mobile), while agoda.com ranks third with 156.6K visits.

Across the leaders, baoase.com is the most mobile-first (100% of visits), whereas spothopperapp.com is the most desktop-reliant (100%). Momentum favors beogradapartmani.co.rs in the latest month (12,910.77%), while kayak.ie shows the steepest pullback. On a yearly view, go-koala.com posts the strongest expansion (16,187.41%), contrasted with bentral.com (-84.52%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 68 of the top 100 sites are direct-led, 27 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.