Top Sports Websites in New Zealand

Key Insights on Top Sports Websites in New Zealand on January 2026

As of January 2026, espncricinfo.com leads Sports in New Zealand with 2.71M monthly visits. Its audience skews mobile-first (19.81% desktop / 19.81% mobile), and traffic is down month over month -18.56% and down year over year -8.56%. vipbox.lc holds second with 1.94M visits and a mobile-leaning mix (9.26% desktop / 90.74% mobile), while tab.co.nz ranks third with 1.86M visits.

Across the leaders, afc-chat.co.uk is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (91.92%). Momentum favors huntbikewheels.cc in the latest month (20,826.95%), while formula1.com shows the steepest pullback. On a yearly view, afc.co.uk posts the strongest expansion (5,235,076%), contrasted with livesport.com (-89.98%).

Acquisition patterns also differ: espncricinfo.com is driven primarily by search, espncricinfo.com by direct, and espncricinfo.com by referral; overall, 91 of the top 100 sites are direct-led, 6 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.