Top Sports Websites in Bulgaria

Key Insights on Top Sports Websites in Bulgaria on December 2025

As of December 2025, sportal.bg leads Sports in Bulgaria with 12.83M monthly visits. Its audience skews mobile-first (11.44% desktop / 11.44% mobile), and traffic is down month over month -10.46% and down year over year -18.23%. gong.bg holds second with 5.49M visits and a mobile-leaning mix (13.21% desktop / 86.79% mobile), while topsport.bg ranks third with 3.42M visits.

Across the leaders, pickandroll.gr is the most mobile-first (100% of visits), whereas geniussports.com is the most desktop-reliant (100%). Momentum favors toto.nl in the latest month (34,739.18%), while livescorebet.com shows the steepest pullback. On a yearly view, edinburghleisure.co.uk posts the strongest expansion (10,177,300%), contrasted with betexplorer.com (-68.32%).

Acquisition patterns also differ: sportal.bg is driven primarily by search, sportal.bg by direct, and sportal.bg by referral; overall, 89 of the top 100 sites are direct-led, 7 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.