Top Mass Media Websites in Bulgaria

Key Insights on Top Mass Media Websites in Bulgaria on January 2026

As of January 2026, google.com leads Mass Media in Bulgaria with 318.75M monthly visits. Its audience skews mobile-first (21.39% desktop / 21.39% mobile), and traffic is up month over month 1.48% and down year over year -4.14%. youtube.com holds second with 140.85M visits and a mobile-leaning mix (27.35% desktop / 72.65% mobile), while facebook.com ranks third with 52.92M visits.

Across the leaders, digital.bg is the most mobile-first (99.52% of visits), whereas msn.com is the most desktop-reliant (92.2%). Momentum favors zamunda.se in the latest month (369.04%), while petel.bg shows the steepest pullback. On a yearly view, trendyol.com posts the strongest expansion (3,300.61%), contrasted with afera.bg (-39%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.