Top Mass Media Websites in China

Key Insights on Top Mass Media Websites in China on January 2026

As of January 2026, google.com leads Mass Media in China with 256.8M monthly visits. Its audience skews desktop-first (99.92% desktop / 99.92% mobile), and traffic is down month over month -8% and down year over year -1.05%. bing.com holds second with 170.23M visits and a desktop-leaning mix (99.97% desktop / 0.03% mobile), while youtube.com ranks third with 146.38M visits.

Across the leaders, naver.com is the most mobile-first (0.74% of visits), whereas bytedance.net is the most desktop-reliant (100%). Momentum favors bitget.com in the latest month (384.69%), while epicgames.com shows the steepest pullback. On a yearly view, yidianzixun.com posts the strongest expansion (1,190.78%), contrasted with twitter.com (-83.92%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 87 of the top 100 sites are direct-led, 11 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.