Top Insurance Websites in China

Key Insights on Top Insurance Websites in China on January 2026

As of January 2026, nhsa.gov.cn leads Insurance in China with 131.4K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is down month over month -13.31% and down year over year -23.5%. pingan.com holds second with 128.75K visits and a desktop-leaning mix (100% desktop / 0% mobile), while intesasanpaolo.com ranks third with 77.83K visits.

Across the leaders, ameli.fr is the most mobile-first (0.65% of visits), whereas nhsa.gov.cn is the most desktop-reliant (100%). Momentum favors intesasanpaolo.com in the latest month (1,967.69%), while availity.com shows the steepest pullback. On a yearly view, uhcprovider.com posts the strongest expansion (5,946.53%), contrasted with cbirc.gov.cn (-88.1%).

Acquisition patterns also differ: nhsa.gov.cn is driven primarily by search, nhsa.gov.cn by direct, and nhsa.gov.cn by referral; overall, 71 of the top 100 sites are direct-led, 19 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.