Top Insurance Websites in Japan

Key Insights on Top Insurance Websites in Japan on December 2025

As of December 2025, tmn-anshin.co.jp leads Insurance in Japan with 2.49M monthly visits. Its audience skews mobile-first (5.09% desktop / 5.09% mobile), and traffic is up month over month 146.42% and up year over year 49.14%. aflac.co.jp holds second with 2.03M visits and a mobile-leaning mix (8.25% desktop / 91.75% mobile), while nissay.co.jp ranks third with 1.99M visits.

Across the leaders, einsurance.com.ng is the most mobile-first (100% of visits), whereas kasikornbank.com is the most desktop-reliant (78.08%). Momentum favors humanamilitary.com in the latest month (38,144.91%), while fukoku-life.co.jp shows the steepest pullback. On a yearly view, humanamilitary.com posts the strongest expansion (2,035.1%), contrasted with mobile-hoken.com (-53.2%).

Acquisition patterns also differ: tmn-anshin.co.jp is driven primarily by search, tmn-anshin.co.jp by direct, and tmn-anshin.co.jp by referral; overall, 69 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.