Top Insurance Websites in Vietnam

Key Insights on Top Insurance Websites in Vietnam on December 2025

As of December 2025, baohiemxahoi.gov.vn leads Insurance in Vietnam with 2.8M monthly visits. Its audience skews mobile-first (49.75% desktop / 49.75% mobile), and traffic is up month over month 58.55% and down year over year -17.86%. mof.gov.vn holds second with 626.78K visits and a desktop-leaning mix (94.57% desktop / 5.43% mobile), while hsbc.com.vn ranks third with 274.27K visits.

Across the leaders, directlineforbusiness.co.uk is the most mobile-first (100% of visits), whereas muadi.com.vn is the most desktop-reliant (100%). Momentum favors finfo.tw in the latest month (89,849.27%), while iciciprulife.com shows the steepest pullback. On a yearly view, directlineforbusiness.co.uk posts the strongest expansion (9,821.78%), contrasted with bolttech.vn (-96.13%).

Acquisition patterns also differ: baohiemxahoi.gov.vn is driven primarily by search, baohiemxahoi.gov.vn by direct, and baohiemxahoi.gov.vn by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.