Top Insurance Websites in Colombia

Key Insights on Top Insurance Websites in Colombia on December 2025

As of December 2025, sura.com leads Insurance in Colombia with 4.04M monthly visits. Its audience skews mobile-first (28.07% desktop / 28.07% mobile), and traffic is up month over month 5.86% and up year over year 4.42%. epssanitas.com holds second with 1.83M visits and a mobile-leaning mix (35.25% desktop / 64.75% mobile), while segurossura.com.co ranks third with 1.75M visits.

Across the leaders, lincolnfinancial.com is the most mobile-first (99.89% of visits), whereas ambetterhealth.com is the most desktop-reliant (100%). Momentum favors afiansa.com in the latest month (19,760.16%), while universal-assistance.com shows the steepest pullback. On a yearly view, lincolnfinancial.com posts the strongest expansion (1,166.78%), contrasted with runt.com.co (-87.81%).

Acquisition patterns also differ: sura.com is driven primarily by search, sura.com by direct, and sura.com by referral; overall, 78 of the top 100 sites are direct-led, 13 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.