Top Insurance Websites in India

Key Insights on Top Insurance Websites in India on December 2025

As of December 2025, policybazaar.com leads Insurance in India with 20.99M monthly visits. Its audience skews mobile-first (10.74% desktop / 10.74% mobile), and traffic is up month over month 19.85% and up year over year 56.56%. licindia.in holds second with 11.86M visits and a mobile-leaning mix (15.27% desktop / 84.73% mobile), while icicilombard.com ranks third with 6.23M visits.

Across the leaders, aok.de is the most mobile-first (98.89% of visits), whereas uhcprovider.com is the most desktop-reliant (100%). Momentum favors aok.de in the latest month (598.1%), while mdindia.com shows the steepest pullback. On a yearly view, licindia.com posts the strongest expansion (531.18%), contrasted with itgi.co.in (-53.2%).

Acquisition patterns also differ: policybazaar.com is driven primarily by search, policybazaar.com by direct, and policybazaar.com by referral; overall, 99 of the top 100 sites are direct-led, 0 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.