Top Insurance Websites in the Netherlands

Key Insights on Top Insurance Websites in the Netherlands on January 2026

As of January 2026, rabobank.nl leads Insurance in the Netherlands with 23.15M monthly visits. Its audience skews mobile-first (18.58% desktop / 18.58% mobile), and traffic is down month over month -7.46% and down year over year -10.16%. anwb.nl holds second with 12.26M visits and a mobile-leaning mix (22.55% desktop / 77.45% mobile), while independer.nl ranks third with 3.74M visits.

Across the leaders, premiumcredit.com is the most mobile-first (100% of visits), whereas asrcockpit.nl is the most desktop-reliant (100%). Momentum favors covermore.co.uk in the latest month (4,038.21%), while zorgverzekeringskaart.nl shows the steepest pullback. On a yearly view, equitable.ca posts the strongest expansion (13,385.08%), contrasted with mijnzorgapp.com (-66.72%).

Acquisition patterns also differ: rabobank.nl is driven primarily by search, rabobank.nl by direct, and rabobank.nl by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.