Top Insurance Websites in Italy

Key Insights on Top Insurance Websites in Italy on December 2025

As of December 2025, intesasanpaolo.com leads Insurance in Italy with 6.03M monthly visits. Its audience skews desktop-first (62.69% desktop / 62.69% mobile), and traffic is down month over month -3.69% and down year over year -2.24%. facile.it holds second with 4.36M visits and a mobile-leaning mix (19.73% desktop / 80.27% mobile), while segugio.it ranks third with 2.59M visits.

Across the leaders, sermibrokerassicurazioni.it is the most mobile-first (100% of visits), whereas grupporealemutua.it is the most desktop-reliant (94.61%). Momentum favors zzzs.si in the latest month (26,720.63%), while sicurauto.it shows the steepest pullback. On a yearly view, torricellimaniago.edu.it posts the strongest expansion (3,237.87%), contrasted with unipolsai.it (-78.32%).

Acquisition patterns also differ: intesasanpaolo.com is driven primarily by search, intesasanpaolo.com by direct, and intesasanpaolo.com by referral; overall, 91 of the top 100 sites are direct-led, 7 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.