Top Advertising & Marketing Websites in Italy

Key Insights on Top Advertising & Marketing Websites in Italy on December 2025

As of December 2025, gfk.com leads Advertising & Marketing in Italy with 1.72M monthly visits. Its audience skews mobile-first (2.92% desktop / 2.92% mobile), and traffic is down month over month -26.39% and down year over year -51.8%. ciaopeople.it holds second with 1.13M visits and a mobile-leaning mix (4.96% desktop / 95.04% mobile), while shorturl.at ranks third with 914.7K visits.

Across the leaders, tresensa.com is the most mobile-first (100% of visits), whereas mailup.it is the most desktop-reliant (100%). Momentum favors zeotap.com in the latest month (254.78%), while smadex.com shows the steepest pullback. On a yearly view, adup-tech.com posts the strongest expansion (460,901.22%), contrasted with smadex.com (-85.96%).

Acquisition patterns also differ: gfk.com is driven primarily by search, gfk.com by direct, and gfk.com by referral; overall, 75 of the top 100 sites are direct-led, 9 are search-led, and 13 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.