Top Advertising & Marketing Websites in Japan

Key Insights on Top Advertising & Marketing Websites in Japan on December 2025

As of December 2025, macromill.com leads Advertising & Marketing in Japan with 6.77M monthly visits. Its audience skews mobile-first (47.56% desktop / 47.56% mobile), and traffic is down month over month -2.39% and down year over year -16.6%. storysaver.net holds second with 3.95M visits and a mobile-leaning mix (4.84% desktop / 95.16% mobile), while cross-m.co.jp ranks third with 2.65M visits.

Across the leaders, youappi.com is the most mobile-first (100% of visits), whereas omiod.com is the most desktop-reliant (100%). Momentum favors zenchef.com in the latest month (2,010.26%), while shuttlerock.com shows the steepest pullback. On a yearly view, kou-web.com posts the strongest expansion (88,350.54%), contrasted with chinesean.com (-87.58%).

Acquisition patterns also differ: macromill.com is driven primarily by search, macromill.com by direct, and macromill.com by referral; overall, 66 of the top 100 sites are direct-led, 26 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.