Top Advertising & Marketing Websites in Poland

Key Insights on Top Advertising & Marketing Websites in Poland on December 2025

As of December 2025, home.pl leads Advertising & Marketing in Poland with 4.02M monthly visits. Its audience skews desktop-first (57.02% desktop / 57.02% mobile), and traffic is up month over month 1.66% and down year over year -6.82%. gemius.com holds second with 3.05M visits and a desktop-leaning mix (76.5% desktop / 23.5% mobile), while cyberfolks.pl ranks third with 2.04M visits.

Across the leaders, smadex.com is the most mobile-first (99.98% of visits), whereas marfeel.com is the most desktop-reliant (100%). Momentum favors blog.youtube in the latest month (1,156.28%), while japierpapier.pl shows the steepest pullback. On a yearly view, businessbay.pl posts the strongest expansion (2,953.69%), contrasted with beautyrazem.pl (-67.57%).

Acquisition patterns also differ: home.pl is driven primarily by search, home.pl by direct, and home.pl by referral; overall, 77 of the top 100 sites are direct-led, 13 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.