Top Automotive Websites in Poland

Key Insights on Top Automotive Websites in Poland on December 2025

As of December 2025, olx.pl leads Automotive in Poland with 75.49M monthly visits. Its audience skews mobile-first (36.88% desktop / 36.88% mobile), and traffic is down month over month -0.15% and down year over year -4.4%. otomoto.pl holds second with 51.16M visits and a mobile-leaning mix (22.87% desktop / 77.13% mobile), while moto.pl ranks third with 8.15M visits.

Across the leaders, speedme.ru is the most mobile-first (99.87% of visits), whereas pkoleasing.pl is the most desktop-reliant (72.8%). Momentum favors boschaftermarket.com in the latest month (2,073.11%), while oponeo.pl shows the steepest pullback. On a yearly view, speedme.ru posts the strongest expansion (1,904.67%), contrasted with historiapojazdu.gov.pl (-64.97%).

Acquisition patterns also differ: olx.pl is driven primarily by search, olx.pl by direct, and olx.pl by referral; overall, 79 of the top 100 sites are direct-led, 18 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.