Top Automotive Websites in Switzerland

Key Insights on Top Automotive Websites in Switzerland on December 2025

As of December 2025, tutti.ch leads Automotive in Switzerland with 3.43M monthly visits. Its audience skews mobile-first (41.46% desktop / 41.46% mobile), and traffic is down month over month -5.81% and down year over year -18.79%. autoscout24.ch holds second with 3.25M visits and a mobile-leaning mix (39.95% desktop / 60.05% mobile), while comparis.ch ranks third with 2.36M visits.

Across the leaders, zmags.com is the most mobile-first (100% of visits), whereas bmw.cloud is the most desktop-reliant (100%). Momentum favors csp-shop.de in the latest month (49,571.2%), while 123pneus.ch shows the steepest pullback. On a yearly view, reportmotori.it posts the strongest expansion (27,929.06%), contrasted with autojournal.fr (-49.27%).

Acquisition patterns also differ: tutti.ch is driven primarily by search, tutti.ch by direct, and tutti.ch by referral; overall, 91 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.