Top Apparel & Fashion Websites in Switzerland

Key Insights on Top Apparel & Fashion Websites in Switzerland on December 2025

As of December 2025, zalando.ch leads Apparel & Fashion in Switzerland with 3.22M monthly visits. Its audience skews mobile-first (41.84% desktop / 41.84% mobile), and traffic is down month over month -27.98% and up year over year 6.75%. zalando-lounge.ch holds second with 743.58K visits and a mobile-leaning mix (41.92% desktop / 58.08% mobile), while hm.com ranks third with 665.11K visits.

Across the leaders, parkerthatch.com is the most mobile-first (100% of visits), whereas grailed.com is the most desktop-reliant (91.22%). Momentum favors sloggi.com in the latest month (41,236.11%), while jelmoli-shop.ch shows the steepest pullback. On a yearly view, parkerthatch.com posts the strongest expansion (4,076,478.5%), contrasted with edelvetica.ch (-53.56%).

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 96 of the top 100 sites are direct-led, 2 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.