Top Apparel & Fashion Websites in Hungary

Key Insights on Top Apparel & Fashion Websites in Hungary on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Hungary with 2.21M monthly visits. Its audience skews mobile-first (14.76% desktop / 14.76% mobile), and traffic is down month over month -26.36% and up year over year 50.09%. aboutyou.hu holds second with 1.08M visits and a mobile-leaning mix (33.58% desktop / 66.42% mobile), while hm.com ranks third with 1.01M visits.

Across the leaders, lelosi.cz is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (93.9%). Momentum favors lelosi.cz in the latest month (152,248.94%), while rieker-eshop.hu shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (82,703.8%), contrasted with factcool.com (-66.47%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.